Social Media Advertising Expertise Inforca

Social Media Advertising

Social Media Advertising (or advertising on social networks) is becoming an essential component of digital marketing strategies. Through targeted campaigns, it enables companies to reach specific audiences and maximise their return on investment.
Social Media Advertising Expertise Inforca

Why invest in social media advertising?

  • Targeting your audiences precisely

Social networks offer advanced segmentation tools. You can serve your ads according to criteria such as age, location, interests or online behaviour.

  • Improve awareness and engagement

A well-designed advertising campaign promotes greater recognition of your brand and generates significant interaction with your content.

  • Generate measurable conversions

Whether it's sales, downloads or qualified leads, social media advertising allows you to accurately measure the results obtained.

Discover our complementary services

For consistent, high-impact communication, combine your presence on social networks with an optimised, high-performance website.

Social Media Advertising likes Inforca

The essential platforms for your advertising campaigns

  • Facebook and Instagram

Ideal for reaching a wide audience, these platforms offer a variety of formats, from carousels to immersive stories. According to Statista, 59% of Instagram users say they discover new products on the platform (source).

  • LinkedIn

A relevant choice for B2B companies, with options for targeting decision-makers and professionals.

  • TikTok and Snapchat

Perfect for targeting a younger audience with short, high-impact video formats.

Discover our complementary services

Combine your advertising campaigns with effective management of your social networks. Our community management experts ensure that your social media activities are relevant and engaging, maximising the impact of your advertising.

How to run a successful social media advertising campaign?

  • Define clear objectives

Identify what you want to achieve: increase visits to your site, generate leads or improve brand awareness.

  • Choose the right advertising format

Each platform offers specific formats. For example, videos perform particularly well on TikTok and Instagram, while sponsored ads on LinkedIn work better for B2B offers.

  • Optimise your visuals and messages

Your ads need to grab people's attention in a matter of seconds. Quality visuals and clear messages increase your chances of conversion.

  • Monitor and analyse results

Metrics such as cost per click (CPC), engagement rate and conversion rate help you to optimise your campaigns and improve performance over time.

Contact us

Contact us to develop your visibility on social networks and achieve your marketing objectives.

Inforca's support for your social advertising

At Inforca, we help companies design and deploy effective social media advertising campaigns. From defining objectives to analysing results, we're with you every step of the way to guarantee optimum performance.