Ibexa & Quable: focus on a strategic alliance

Ibexa, a European publisher specialising in DXP, has announced the acquisition of Quable, a leader in the Product Information Management (PIM) market. The aim of this merger is to combine Ibexa's power in content distribution and personalisation withQuable's expertise in structuring and distributing product data.

This merger aims to revolutionise the way in which brands orchestrate their digital presence across all channels. In this article, we take a look at the synergies between these two technologies and the prospects this acquisition opens up for the digital experience.

The complementary expertise of Ibexa and Quable

Ibexa: a modular, B2B-oriented DXP

Ibexa is a key player in Digital Experience Platforms, offering a scalable suite designed for B2B companies and large organisations. Its platform enables agile, centralised management of digital experiences and is built around several pillars:

• Advanced content management to centralise the design, structuring and publication of editorial data
• Personalisation and segmentation with an engine capable of dynamically adapting the experience according to visitor profiles and interactions
• Integrated e-commerce thanks to a modular architecture that merges content and sales functionalities in the DXP
• Scalability and interoperability with a modular architecture open to APIs, facilitating connections with other business tools

Quable: a PIM designed for product data

Quable is a Product Information Management solution that helps companies structure, enrich and distribute their product data across all digital and physical channels. This gives marketing and product teams a single base from which to centralise and share all their information, from product sheets to distribution data.

Key features of Quable include

• Centralised management of product data
• Collaborative workflows to enable marketing, e-commerce and product teams to work together to update and validate data
• Automated data distribution, to speed up product launches and adapt to market changes
• Extensive compatibility with the main business systems, whether e-commerce platforms, ERP, CRM or DXP

Strategic scope of the acquisition

The acquisition of Quable marks a new stage in Ibexa's development. The objective is clear: to offer a complete package that combines content management and product data management in a single platform.

This complementary approach will enable Ibexa to strengthen its position in Europe in the face of US players, and to meet growing demand from companies for integrated solutions capable of streamlining their processes and accelerating their time-to-market. The support of the QNTM group consolidates this ambition and gives the alliance the means to develop internationally.