Creating an e-commerce site

Creating an e-commerce site is a strategic step for any company looking to expand its online presence and gain access to an ever-growing market. By 2023, e-commerce sales in France will have reached around €160 billion*, demonstrating the growing importance of this sales channel.
Published on, 15 Jan 2025

The key stages in creating an e-commerce site :

  • Analysis of needs and definition of objectives: it is essential to understand the expectations of the company and its potential customers in order to determine the functionalities required of the site.
  • Choice of platform: depending on the complexity of the project, different solutions can be considered, from content management systems (CMS) such as Ibexa DXP or Wordpress, to custom developments to meet specific needs.
  • Design: an attractive, intuitive design enhances the user experience, helping to convert visitors into customers.

What experts say

"For a fluid and intuitive experience, you first need to ask yourself the (right) questions and do some research. What is the purpose of the site/application? Who uses it? When is it used? On what device?"

Sylvère, UI/UX designer at Inforca's digital agency.

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  • Development of functionalities: integration of secure payment modules, stock management, delivery options and other functionalities essential to the smooth running of the online shop.
  • Search engine optimisation (SEO): ensuring optimum visibility on search engines by working on the technical aspects and content of the site.

What experts say

"As far as SEO is concerned, we set up an XML sitemap, a breadcrumb trail, a robots.txt file to improve visibility on search engines and meta tags (title and meta-description) on each page to improve the visibility of the AIBB site on search engines."

Romain, Web referencing specialist, Inforca digital agency

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Multilingual websites by Inforca
  • Testing and going live: checking that the site works properly on different devices and browsers before its official launch.
  • Maintenance and upgrades: an e-commerce site requires regular updates and ongoing improvements to remain competitive and secure.

Inforca offers tailor-made solutions for the creation of e-commerce sites, focusing on user experience, performance and security. Our expertise enables us to support businesses of all sizes in their digital transformation, by developing platforms tailored to their specific needs.
By working with experienced developers and keeping abreast of the latest technological trends, we ensure that our e-commerce sites are high-performance, scalable and in tune with market expectations.

*Source: https://fr.statista.com/statistiques/474685/chiffre-d-affaires-e-commerce-france/

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