Inforca e-mailing campaign expertise

The e-mail campaign

E-mailing remains a key tool for establishing and maintaining a relationship with your customers and prospects. With an average return on investment of €36 for every euro spent*, it's an effective channel for achieving your sales and marketing objectives.
Inforca e-mailing campaign expertise

Why launch an e-mailing campaign?

A well thought-out campaign allows you to :

  • Build customer loyalty: by sharing exclusive content or personalised offers.
  • Generate qualified leads: with relevant calls to action and tailored offers.
  • Raise your profile: with targeted emails that reinforce your presence in the minds of your audiences.

*Source: https://www.litmus.com/

Sign up for our monthly newsletter so you don't miss any of our news!
Sign up

The essential steps for a successful campaign

  • Define your objectives

Before designing an e-mail, clearly identify what you want to achieve: increase your sales, promote an event, or strengthen the loyalty of your database.

  • Segment your recipients

The effectiveness of a campaign depends on fine segmentation. Your messages should be aimed at well-defined audiences, whether they are existing customers, prospects or inactive subscribers.

  • Create engaging content

Each e-mail should respond to a specific need or expectation. The subject lines should capture attention, while the content should be clear, relevant and geared towards a specific call to action.

  • Automate and plan mailings

Using automation tools allows you to programme your mailings according to the behaviour or preferences of your recipients. Automated campaigns, such as welcome emails or basket abandonment reminders, generally have higher conversion rates.

  • Analysing performance

Tracking indicators such as open, click and conversion rates is essential for optimising your next campaigns. Each metric offers valuable insights into the effectiveness of your messages.

A well-designed e-mail can make all the difference to your digital strategies.
Contact us to discuss your requirements To find out more about our services, click here
Expertise e-mailing campaign meeting Inforca

Best practice to maximise impact

  • Comply with current regulations, such as the RGPD, by obtaining explicit consent before sending.
  • Adapt your messages to all devices. According to Campaign Monitor data, 58% of emails are opened on mobile devices*, which is why a responsive design is so important.
  • Test your campaigns before sending to ensure that they are displayed perfectly and to avoid errors.

Source : https://www.campaignmonitor.com/blog/email-marketing/58-mind-blowing-digital-marketing-stats-you-need-to-know/

Support from Inforca

Our digital agency offers solutions tailored to your needs, so that you can design high-impact e-mailing campaigns in line with your objectives. We support companies every step of the way, from newsletter design and automation to performance monitoring.