Ibexa-Raptor merger: what opportunities for companies?
With the acquisition of Raptor, a subsidiary of the QNTM group, Ibexa has taken another step forward in its development and strengthened its position in the digital experience platform market.
Back in 2022, the two companies formed a strategic partnership to integrate Raptor's Customer Data Platform (CDP) intoIbexa DXP. This collaboration enabled companies to make better use of their customer data to offer more targeted and relevant experiences. Two years on, this simple partnership has evolved into a full merger, taking Ibexa into a new dimension in the digital experience platform market.
What does this announcement of a merger in January 2025 mean in concrete terms for users of Ibexa and Raptor? What opportunities does this integration offer? And above all, how can companies take advantage of these new possibilities to improve their digital strategy? In this article, we take a look at the challenges, benefits and practical impact of this merger.
In 2022, Ibexa and Raptor joined forces in a strategic partnership to integrate Raptor's Customer Data Platform (CDP) into Ibexa DXP. The aim of this collaboration was to offer businesses better use of customer data to refine the personalisation of digital experiences.
The main objective was to bridge the gap between content management and customer data management. This collaboration gave Ibexa users access to more precise segmentation and more relevant recommendations. Thanks to this integration, companies could optimise customer engagement.
However, this partnership was based on a connection between two distinct solutions. It required technical adjustments to ensure perfect interoperability.
Two years after this successful partnership, Ibexa and Raptor are moving up a gear by announcing their complete merger. This total integration goes far beyond simple technological compatibility: Raptor becomes an integral part of Ibexa. The result is a complete, unified platform.
Discover the features of Ibexa DXP with one of our project managers. This demo will help you identify the synergies between the content management system and your business challenges.
Ibexa no longer simply manages content. With CDP, it becomes a tool capable of optimising and personalising user interactions in real time. Thanks to this merger, Ibexa has evolved into a unified solution that combines content management and customer data exploitation in a single ecosystem. This integration gives companies a centralised and refined view of their audiences. This enables them to tailor every interaction through intelligent recommendations and ultra-targeted user experiences.
More than just a technological consolidation, this merger positions Ibexa as a key player in the DXP/CDP market in the face of major competing platforms. By eliminating the need for connectors or technical adaptations, Ibexa enables companies to harness the power of data to improve their marketing campaigns, customer retention and engagement across all digital channels.
Companies using Ibexa DXP now benefit from new advanced features:
"This merger is a real step forward for the entire Ibexa ecosystem. Until now, personalisation and the use of customer data required third-party solutions. Today, everything is integrated, and that completely changes the game. For our customers, it's a huge time and performance saver. There's no longer any need to juggle between several tools, everything is centralised in the same environment. And for us, as an agency, it means we can go even further in providing strategic and technical support.
Yohann Monnier, Director of the Inforca digital agency
Une Digital Experience Platform (DXP) est un ensemble intégré de technologies conçues pour créer, gérer, diffuser et optimiser des expériences numériques personnalisées sur divers canaux (sites web, applications mobiles, réseaux sociaux). La DXP permet aux entreprises de centraliser la gestion de leur contenu et d'offrir un site internet ayant une expérience utilisateur de qualité.
Associer une DXP à une Customer Data Platform permet d’unifier les données clients et d’offrir une personnalisation avancée à 360°.
Ibexa se distingue par son approche modulaire et flexible : elle permet aux entreprises de choisir les fonctionnalités dont elles ont besoin. La gestion avancée des rôles/permissions et son intégration fluide avec les outils métier en font une solution puissante vis à vis des DXP généralistes.
Ibexa permet de créer des sites web sur-mesure, des portails clients, des extranets et des solutions e-commerce. Une entreprise qui cherche à personnaliser les interactions clients et à centraliser ses contenus et données, alors Ibexa DXP/CDP est une solution adaptée. Une question, une démo ? Contactez-nous !